18 May Because some companies achieve excellence and others don't
The work answers the following question – How can good, medium and even bad companies achieve lasting quality? 'Companies built to win' shows how large companies triumph over time and how long-term sustainable performance can be built into an organization's DNA from its inception. The author presents examples that defy logic and turn mediocrity into lasting superiority, and also present what are the universal characteristics that lead a company to become excellent and others not.
Translation into Portuguese “Companies Built to Win – Why Some Companies Achieve Excellence and Others Don't”